Primo Diamonds

You're planning to propose. Let's make sure the ring is right.

I'm Francesco, founder of Primo Diamonds, Hatton Garden. No commission. No pressure. One expert, one hour.

When are you planning to propose?

How much do you know about what she'd like?

I have a clear picture - I know her style

I have some ideas but I'm not sure

I want Francesco's expert guidance

Do you have a rough budget in mind?

No commitment. This helps us prepare the right stones for your appointment.

Alright, let me check...

Almost done - where should we send your consultation details?

First Name

Please specify an answer

Email address

Please insert a valid email address

Phone number

Please enter a valid phone number

I agree to Primo Diamonds Limited contacting me about my consultation by email, phone, and SMS/WhatsApp. I can withdraw consent anytime. Privacy Policy.

You're on Francesco's list. He'll be in touch shortly.

We've received your details. Francesco personally reviews every enquiry and will reach out within a few hours to arrange your private consultation at Hatton Garden.

What to Expect:

- A message from Francesco on WhatsApp or by phone
- A short conversation to understand your vision and timeline
- Your consultation booked around your schedule

Over 160 people have sat across that table. Most say it was the best decision they made.

Perfect. You've got time to do this properly.

Francesco will be in touch to introduce himself and answer any early questions. No pressure to book anything today - just a conversation when you're ready.

160+ five-star reviews. GIA-certified diamonds. Hatton Garden.

You're on the Priority List.

Francesco will reach out when the timing makes sense for you. In the meantime you'll receive our diamond buying guide - the honest version of what to look for, what to avoid, and how to spot value.

No sales calls. No pressure. Just the right information when you need it.